Pidilite launches Dr. Fixit Knowledge Centre in Kochi

The first of its kind knowledge centre for Experiencing, Educating and Execution of solutions for all waterproofing problems.

June 3, 2013: Dr. Fixit from the house of Pidilite, the industry leader in Construction Chemicals, has launched Dr. Fixit Knowledge Centre in Kochi, first of its kind centre for correct understanding and application of waterproofing solutions. It was inaugurated by Mr. Nelson Brady – Chairman: National Roofing Contractors Association (NRCA) USA.


Dr. Fixit is one of the most trusted brands in the Indian construction industry known for its innovation and pioneering solutions for waterproofing problems. Continuing the brand promise further, Dr. Fixit Knowledge Centre meets International Standards and helps professionals gain a practical and hands-on-training on the various approaches to waterproofing solutions.

The thought behind Dr. Fixit Knowledge Centre is largely based on three pronged approach of Experience, Educate and Execute. The Ground floor has a display of various life size mockups of swimming pool, bathroom, sloping roofs, terrace insulation etc where the various systems can be understood. The first floor has a state of the art training facility where seminars will be conducted on various aspects of waterproofing and lastly the basement will provide opportunity for professionals to get their hands dirty and gain a more practical understanding of the various systems.

Speaking on the occassion, Mr. Nelson Brady – Chairman: National Roofing Contractors Association (NRCA) USA said, “Dr. Fixit Knowledge Centre in Kochi is one of its kind in the world. It is a one stop center for all solutions in waterproofing. This is well thought of and we wish Dr. Fixit Knowledge Centre many congratulations and all success“.

Mr. Sanjay Bahadur – CEO – Construction Chemicals Division said “Kochi is well known as Kerala’s commercial capital. Kerala is a highly literate state and is adaptable to new technologies, thus making it the ideal location for the first Dr. Fixit Knowledge Centre in the country. We plan to have similar centers opened in various parts of the country in the near future“.

The event was graced by the presence of Ar. Jeff Antony - Chairman: Indian Institute of Architects – Kerala Chapter, Ar. Sajan Pulimood: Chairman – Institute of Indian Interior Designers – Kochi Chapter, Ar. L. Gopakumar, Ar. Jabeen Zacharias, Ar. Najeeb and other prominent architects from Kerala.

Dr. Fixit solutions are available in the retail market and caters to the needs of the Contractors, Real Estate developers and the home owners. The Dr. Fixit Knowledge Center is aimed at meeting the requirements of the architects, civil engineers and other influencers who need to be informed about the latest trends and the new technologies introduced in the market for them to imbibe the same in their work.